Working with us
Enhancing new product development
- Providing essential information on the use of sketches, drawings, models and prototypes during new product development
The development of a smartphone app and card-based design tool to enhance collaboration and understanding by providing essential information on the use of sketches, drawings, models and prototypes during NPD.
In the early 2000s, research undertaken within the Design Practice Research Group, at Loughborough Design School, identified issues in the use of language and understanding of design representations as being significant barriers to effective NPD.
Following extensive engagement with key stakeholders in product development that included industrial designers, engineers and educators, iD Cards employed the research findings to identify 32 key types of sketch, drawing, model and prototype plus when they were used and for what types of information. The fold-out cards help facilitate more effective NPD through enhanced design methods, communication, team working and inter-disciplinary collaboration.
Since the project’s inception, the Industrial Designers Society of America has supported, distributed and adopted the cards for use by its 3,300 members worldwide. In addition to being a finalist in the 2011 International Design Excellence Awards (IDEA), the Design Practice Research Group continue to receive positive feedback from global organisations for whom the iD Cards have made significant impact.
Following a print-run of 26,000 iD Cards, demand for their on-going use is being met by a pdf download and the Principal Investigator, Dr Mark Evans, has recently translated the physical card format into a smartphone app to enable unlimited global dissemination.
Validation of the tool by the Executive Board of the Industrial Designers Society of America
5,000 IDSA members
Distribution by the Industrial Designers Society of America of 5,000 sets of iD Cards to its members
Finalist in the 2011 International Design Excellence Awards
On-going feedback from designers and design-related professionals on the positive contribution of iD Cards to design education and NPD.