Design School

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13 Jul 2016

Success at New Designers as two Design School students win top awards

‌Elspeth MacLeod, BA Industrial Design and Technology finalist and George Moone, BSc Product Design and Technology finalist, were within a select group of Loughborough finalists to exhibit their final projects at the Business Design Centre in Islington, London, on the 6-8 July 2016.

Elspeth’s and George’s products really captured the imaginations of the judges at this year’s New Designers Exhibition, with both students coming away with highly regarded awards.

Elspeth was awarded runner up for the BDC New Designer of the year award for her self-monitoring urban beehive, and George won the New Designers Virgin Atlantic award for his training aid for upper limb amputees.

The exhibition was judged by design professionals from top companies and is regarded as the UK’s most important exhibition for emerging design. 3000 talented individuals came to showcase their designs, so the judges had a tough job to pick just 28 top award winners and 15 associate winners.

Elspeth’s design, Mella, was inspired by her passion for tending to her family’s beehives at her home in York. Her carefully thought out design incorporates many special features including an internal monitoring system to check the temperature and humidity, which displays and records the information on an app. As well as an innovative way to harvest the honey where the bees are separated safely from the owner who then turns the handle on the top of the product to dislodge the honey, allowing it to run out into a special honey funnel.

The judges loved her ‘beautifully articulated design story’ and said ‘Elspeth redefined the practice of beekeeping for a new generation, combining intelligence and technology with an exceptional piece of design.’

Elspeth was shocked to have been awarded the prize, commenting that she did not expect to win anything, and hopes it will help her to secure a career in an ‘awesome company’.

The Design school’s other award winner George Moone accepted the Virgin Atlantic Design award for his product MyOrb. His creative design was inspired by watching his nephew, who was born without an upper limb, adapt to a prosthetic. George intends for his product to reduce the adjustment period and improve proficiency in prosthetic motion control. The product is comprised of an armband, orb and app. The armband uses myoelectric sensor technology to detect muscle contractions which sends a wireless signal to control the orb. Challenges can be set via the app allowing the amputee to have complete control over their own rehabilitation.

Judges described MyOrb as an ‘outstanding piece of product design and innovation’ and said it captured their imaginations.

George, pleased with his award, also commented saying;

‘Virgin Atlantic is an amazing company that really pushes the boundaries of tech. I couldn’t think of a better company to win with.’

This is the second consecutive year a student from the design school has won this particular award with 2015 winner Henry Buckley taking the prize for his design ‘MONO’, a modular domestic appliance range.

Not only have Elspeth and George been recognised by top design professionals and have a great achievement to put on their CV’s, but they also received tangible rewards. Elspeth won £500, and George won an invaluable 2 weeks work experience in Virgin Atlantic’s Customer Experience Design Department as well as two premium economy tickets with the company.