Design School

Research

Understanding how we travel to improve our lives

Group: User-Centred Design

Project: REFLECT - A feasibility study in experienced utility and travel behaviour

2010 - 2014

£781k

Tracy Ross

Overview

This project was aimed to use digital technologies to encourage people to reflect on their regular travel experiences, represented in novel ways, to cause them to think differently about their journeys and to investigate whether this will promote behaviour change to more sustainable modes.

Contact Tracy Ross for more information.