Loughborough Alumni


15 May 2017

Trio of Loughborough alumni off to the 2018 Commonwealth Games

Team Scotland has confirmed the appointment of its media team that will provide first class specialist support to the athletes competing at the 2018 Gold Coast Commonwealth Games, of which 50% are Loughborough alumni.

First up is current PR Officer for Sport Pete Matthews, who will attend his first Commonwealth Games as a team press attaché. Joining him on the Australian Gold Coast are fellow alumni Lorna Campbell and Michael James, both of whom have extensive sports communications experience.

Matthews, who graduated with a Human Biology degree in 2011, has been a Press Officer at the University for two years, working on a number of Commonwealth Games sports. With a strong background in athletics, both as a former GB international himself and having worked for British Athletics, he will focus on athletics amongst other sports.

Campbell has been a Press Attaché for Team Scotland at the last three Commonwealth Games, as well as managing the Tennis Centre at the Rio 2016 Olympic Games. Day to day she is the Asia & Pacific Regional Director for sports marketing and sponsorship at H+K, and will play a lead role at the 2018 Winter Olympic Games in South Korea.

Meanwhile James is the Media Manager for Scottish Rugby, working with the men’s first team. This high profile role has seen him gain a wealth of experience including the Rugby World Cup, RBS 6 Nations and HSBC World Rugby Sevens Series. He was part of the first cohort of graduates from Loughborough University’s International Sports Management MBA.

Of his Team Scotland appointment, which will see him travel to Australia in April 2018, Matthews said:

“Working at a global multi-sport Games is the pinnacle for anyone working in sports communications, so this is an extremely exciting opportunity for me. Glasgow 2014 was one of the highlights of my professional career to date, so I’m delighted the University has allowed me to travel to the Gold Coast as part of the Scottish team. However before then I look forward to providing coverage of the many Loughborough athletes who’ll be competing down under, and hopefully we’ll exceed the 35 medals won by Loughborough athletes in Glasgow.”

Campbell, a 2003 Sports Science, PE and Geography alumna added:

"I am very honoured to have been selected to support Team Scotland for my third Commonwealth Games as part of the media team. Representing your country in any capacity is a huge privilege and I am really looking forward to supporting our athletes on this Gold Coast journey."
Michael James also added:

“It’s a huge honour to be selected as part of an experienced Team Scotland media attaché for the 2018 Gold Coast Commonwealth Games. Hopefully my experience in professional sport, and with the Scotland national team, can be an asset to the wider media team and elite athletes, as we look to promote their preparations and share their inspirational success stories with the rest of the world.

“Studying towards an MBA had long-since been a personal development ambition of mine. It was during a pre-season training camp at Loughborough in 2013 that I was fortunate enough, first, to be offered a scholarship to help make that ambition a reality and, second, to have the support of my employer to pursue that goal part-time.

“My aim was to enhance my experience, exposure and understanding of the business of sport in a far broader context – from governance and finance to human resources and accounting.

“I was promoted once during the course of my study, into the national team role I occupy now, and – while I believe the MBA has influenced my thinking and understanding from the outset, day-to-day – the secondment to Team Scotland for the 2018 Commonwealth Games is arguably the first tangible illustration of what I hoped the MBA would help me achieve.”

The trio will be led by Katriona Bush, who will head up the media team for her fifth successive Commonwealth Games, as well as Commonwealth Games Scotland’s Digital Media Officer Gillian Cooke and the final Press Attaché Stuart MacKenzie.

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