STUDENT RECRUITMENT TEAM

 

 

Notes of a meeting held on 23 November 2009

 

Present:        Morag Bell (Chair), Paul Byrne, Andrew Cooney, John Dickens,

                        Wendy Ferguson, Martin Harrison, Jon Inegbedion,

                        Howard Jones, Jennifer Nutkins, Justine Sanders,

                        Tony Westaway, Tawfiq Wolff

 

 

1.                              Apologies for absence

Nil

 

2.                              Notes of the meeting held on 12 October 2009

These were approved.

 

3.                              Matters arising on the notes

(i)                 Aimhigher Associates Scheme

                              It was reported that the target of 65 student associates had now been met. Training had been undertaken and judged to have met quality standards. It was fully expected that the associates would be making their first visits to the participating schools within the next few weeks.          

 

(ii)               Points based visa system

The Team noted that a familiarisation process with the detail  of the new Sponsor Management System (SMS), due to be implemented on 1 February 2010, was now well underway. A number of necessary changes to LUSI had been identified and were being implemented by IT Services. Initially, there would be only a small number of cases to put through the new system but the volume would increase as the admissions cycle progressed. Certain aspects of the system still required clarification and contact was being maintained with UKBA about these.

 

(iii)             English Language requirements

The Team received proposals regarding the pre-sessional English Language support which would follow from the changes to the University’s minimum IELTS and TOEFL requirements which had already been approved. Tony Westaway and Liz Chahal and Henrietta Pocock (Student Support Centre) were thanked for their detailed work on the proposals. The Team was reminded that the review of the minimum requirements had been undertaken in response to concerns expressed by academic departments. It was also emphasised that ADTs and ADRs would retain their delegated authority to exempt particular students from the requirements. Departments would continue to be able to set standards above the University’s minimum threshold. The intention was to place on the web a search facility which prospective students could use to track the pre-sessional support they would need with a particular IELTS or TOEFL score which fell short of the minimum.

 

The Team approved the proposals for pre-sessional provision and asked for a simplified version to be prepared for presentation to the next round of Directorate meetings in December.

Action: AJW   

 

(iv) Undergraduate Prospectus           

The Team was informed that the production schedule for the target. Proofs would be released on 7 December. The planned reduction in the size of the prospectus would be achieved. It was expected that the on-line version of the publication would be one of the first sections of the web to move across to the new content management system.

 

4.                              UK/EU UG intake targets 2010 entry

The Team noted the UK/EU UG intake targets to be proposed to Operations Committee for 2010 entry. A meeting would be held shortly to begin the process for determining a set of recommendations relating to PGT UK/EU and international recruitment and UG international recruitment.

 

5.                              UK/EU and international UG applications 2010 entry   

A first analysis of undergraduate application data for 2010 entry was received. The University was now within 1.0% of the equivalent overall UK/EU figure for 2009, a year in which applications had increased sharply. Both Engineering and Science were recording actual increases while, by contrast, the Social Sciences and Humanities Faculty had fallen by 6.7%. The  position within the Faculty varied significantly between departments, however, with Design and Technology, English and Drama and PHIR (History) rising  and the Business School, Economics and Geography showing decreases. The Business School has reported that in general its applications were of good quality suggesting that the higher conditional offer might have deterred some prospective applicants. Nationally, applications had grown by 10.8%

 

International applications to the University had dropped so far by 25.5%.This contrasted with a rise of 5.5% across the sector. An initial scrutiny of the domicile of applicants did not suggest that any particular market was bearing the brunt of the decline. Another possible explanation worthy of research was the impact of higher entry requirements. It was unlikely that many applications had been received yet from the principal UK based A Level and Foundation Programme  providers for international students. These were being visited currently by members of the International Office.

 

A recent visit to China suggested that more opportunities were opening up for links at undergraduate level.

 

The next analysis would include information on applications to the International Foundation Programme at Loughborough College.

 

Action: HEJ

 

6.                              International recruitment: the Unites States of America

The Team was reminded that the University had regained its recognition for Federal Loans, a development which brought the US market back into consideration for both undergraduate and postgraduate recruitment.

 

Many departments enjoyed research links with American academics and they were keen to work with the International Office in exploiting the opportunities presented by the successful loan recognition campaign. Currently, there were 74 registered students from the US at the University. This total included exchange students. 52 were postgraduates and of these 16  were following the Renewable Energy System Technology degree by distance learning. The Loughborough statistics would be compared with the HESA data for the sector as a whole.  

 

Action: AJW

 

The International Office had begun work on a recruitment strategy for the US. It was acknowledged that this should be developed quickly in order to engage the current enthusiasm of departments. At the forthcoming British Council AGM in December it was hoped that contact would be made with the US representative. Active consideration would be given to participation in selected recruitment tours. There were now websites promoting these. It was likely that the University would seek a place at the important NAFSA Conference in May 2010. Opportunities for contact with current students would be investigated and the quality of the existing record of departmental research links would be reviewed. The Development and Alumni Relations Office would be approached for assistance in identifying alumni based in the US.

 

                  A further report would be made to the meeting of the Team due to be    held on 18 January 2009 and to the first round of Directorate meetings     in the New Year.

 

Action: AJW

 

The Team was informed that the Department of Social Sciences was undertaking a review of its undergraduate and taught postgraduate international recruitment strategy and the International Office was invited to make contact to offer assistance.

 

Action: International Office

 

7.                              Widening Participation

                  Justine Sanders presented a paper on the University’s WP Strategic Assessment. The Team was reminded that HEFCE had asked all universities for a review of their Strategic Assessment which, in Loughborough’s case, had been  approved in June 2009. The deadline for this review had been set for the end of February 2010 and initial guidelines had stipulated that it should take the form of a concise explanation of the evaluation techniques which would be employed for future activities. More detailed advice about the submission had been promised soon. It had already been recommended that reference should be made in the review to any links with Aimhigher and Lifelong Learning Networks. The Team agreed that it would be helpful to make informal contact with HEFCE to ascertain whether there were any specific issues which they felt Loughborough ought to be addressing but which had not been mentioned in the original letter of approval. A draft submission would be presented to the next meeting of the Team.

 

Action: JS

 

Two issues relating to mainstream undergraduate recruitment were raised. The first concerned recruitment from the independent sector and it was agreed to ask the SOAR Team to draw together some data on the University’s profile in this respect over a three year period. A perception that the University was not the choice of students at the “leading” schools could then be tested.

 

Action: JS

 

The second issue drew attention to renewed Government interest in any admissions strategies employed by universities which took account of contextual information when reaching decisions on      applications. Examples of such information would be the academic performance of the school where the applicant studied, the postcode of the applicant’s address and any factors raised by either the applicant or the referee which suggested that he/she was facing significant challenges. Currently, with the exception of a small number of “special” offers available to encourage the recruitment of elite athletes,  Loughborough based its decisions purely on academic achievement and potential. Any move away from this position would need to be considered very carefully.

 

8.                              Eliahue Dangoor Scholarship: 1994 group initiative

 

The Team endorsed a proposed selection process to support a new year-of-entry scholarship scheme for UK undergraduates seeking admission to STEM subjects. The scheme would run for three years and Loughborough would offer a total of 30 awards each valued at  £1000, 22 funded wholly through the scholarship fund and the remaining 8 by virtue of the Government’s matched funding initiative. It was confirmed that Design and Technology, Geography and combined science and engineering degrees with management would be covered by the STEM definition for this purpose. It was noted that DARO might be in a position to supplement the scheme with a small number of lower value awards to applicants who were not selected for the main scholarship.

 

9.                              Any other business

(i)                 Categorisation of taught postgraduate programmes

The Team was pleased to learn that the work undertaken by Tawfiq Wolff to group postgraduate programmes according to such categories as target market and intended outcomes   had been praised by Professor Adam Smith during his recent visit to the University as part of the review he was conducting into graduate education in the UK.

 

(ii)               International recruitment missions

Jon Inegbedion briefed the Team on visits which he had made recently to Japan and the Middle East. The decision to base the Japanese 2012 Olympic team at Loughborough had clearly raised the University’s profile in that country. There were growing opportunities for collaboration. By way of example LUSAD staff had been in Japan a number of times and had earned an appreciative response to the school-based workshops which they had organised.  The visit to the Middle East had involved presentations and exhibitions in Jordan and the Gulf States. Engineering and Computer Science continued to be favoured subjects. There was undoubtedly recruitment potential for the International Foundation Programme.

 

Tony Westaway reported on his recent visit to China in the company of David Chapman and Bob Edwards from Electronic and Electrical Engineering.He and his colleagues had appointments at 12 of the leading universities. Relevant developments included:

- growing interest in 2 + 2 arrangements at undergraduate level, an area in which Loughborough had previous experience

- an expansion in programmes taught through the medium of English Language with an associated interest in UK based opportunities for pre-Masters EL training

- greater actual use of the science laboratories which had been the subject of considerable investment

 

(iii)             Sustainability

The Team was reminded that in 2008 an extensive word search had been carried out to indentify which undergraduate and postgraduate degree programmes contained elements within a broad definition of sustainability. The search had revealed that at least one programme within every department, and frequently many more, came within the definition. This allowed both prospectuses to make clear reference to the University’s commitment to and progress in this area. The two publications also drew attention to the range of non-academic “green” initiatives in which the University was now engaged. New programmes with an explicit sustainability theme continued to be introduced.  Collaboration with the Sustainability Research School was being encouraged.

 

Consideration could now be given to repeating the word search, perhaps as a guided student project. In the meantime, the possibility of recognising student contributions to the sustainability agenda, outwith their degree studies, through the Employability Award, was being investigated.

 

10.                         Next meeting

Monday 18 January 2010 at 9.30am

 

Author:   Howard Jones

Date:                      25 November 2009

Copyright:   Loughborough University (all rights reserved)